Job Description

Get AI-powered advice on this job and more exclusive features. This range is provided by Odie Pet Insurance. Your actual pay will be based on your skills and experience — talk with your recruiter to learn more. Base pay range $70,000.00/yr - $75,000.00/yr Company Description Odie Pet Insurance is a national pet health insurance brand dedicated to making essential pet care services accessible to all dog and cat owners. Job Overview Odie is looking for a savvy, creative Email Marketing Specialist to join the Marketing team. You’ll shape how customers experience our brand, from the emails they receive to the landing pages they interact with, helping to identify growth opportunities and optimize key parts of the funnel. Your work will directly impact engagement, conversion, and customer loyalty. This role is ideal for someone who loves all things pets, creative problem-solving, making data-based decisions, and creating experiences and messaging that resonate with users. Responsibilities Email & Lifecycle Marketing Create, write, design, and launch lifecycle email journeys, automated workflows, and one-off campaigns in Customer.io to drive conversion, retention, and engagement. Develop and maintain audience segmentation and personalization strategies to deliver relevant, timely messaging across user cohorts. Continuously optimize campaigns and automated flows via A/B testing of subject lines, copy, CTAs, visual elements, and send-time strategies. Content & B2B Marketing Support Work closely with the CMO and CEO in executing the B2B content and outreach strategy, including content coordination, email outreach, and lead-nurture development. Build and manage B2B user journeys and email lifecycle flows, optimizing them for lead qualification, education, and conversion. Website & Conversion Optimization Manage daily marketing site operations, including homepage updates, landing page creation, testing, and UX improvements. Partner with Product and Marketing teams to analyze funnel performance; identify drop-off points and conversion and optimization opportunities. Analytics & Reporting Track, report, and analyze KPIs, including traffic, performance, open rates, click-through rates, conversions, and deliverability metrics. Provide insights and recommendations based on campaign performance to drive continuous improvement. Qualifications 3+ years of relevant experience in email marketing, lifecycle marketing, digital marketing, or growth marketing. Strong writing skills with a focus on customer-first communication. Awareness of digital best practices for content, design, and user experience. Ability to write, create, and design emails, build landing pages, and make basic content and design updates. Proficiency in Web Analytics tools and the ability to interpret data to refine strategies. Experience working with cross-functional teams and stakeholders. Experience with Customer.io or a similar ESP, Google Analytics, and WordPress preferred. Familiarity with the pet insurance or related industries is a plus. Bachelor’s degree in Marketing, Business, or a related field preferred. Seniority level Entry level Employment type Full-time Job function Marketing and Sales Insurance Referrals increase your chances at Odie Pet Insurance by 2x Get notified about new Email Marketing Specialist jobs in New York City Metropolitan Area . #J-18808-Ljbffr

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